Weight Loss: Advertising vs Realities



Have you ever watched a television commercial or read a print advertisement that guaranteed you the ability to lose weight with little to no efforts on your behalf or that appeared to be the magic fix that would enable weight loss? I have, in-fact millions of people worldwide have witnessed advertising and marketing for weight loss products and services. Many of these marketing programs cost extra money (different than a book with a plan to follow, for example) beyond that of what foods cost alone. In this vein, today’s blog-column examines some of these fad-advertising themes with straight, true guidance for you. The guidance for you is meant to assist you in achieving any weight loss goals, except this blog is without hype or the need for you to utilize your credit card for something special in the fight for a skinnier you.


  1. The Cigarette Diet – in the early 1920’s, the Lucky Strike brand of cigarettes marketed their cigarettes as a tool to aid in reducing appetite and for weight loss.
  2. The Tapeworm Diet – Can you believe that at one time, it was advertised to the public to use and swallow tapeworms to aid in weight loss? Tapeworms, when ingested hatch eggs, yield more worms and these worms can live within your small intestines. The tapeworm will expand up to about 20 inches in length. The tapeworm will also eat much of the food that you ingest, allowing you not to absorb all of the calories that you eat, resulting in weight loss. Would you want to use worms and them come out of your body if it aided in weight loss? Most would not. Thus, this weight loss plan fell out of favor.
  3. The Grapefruit Diet – this diet was advertised as a way to help weight loss. The reality is if you eat ½ to 1 whole grapefruit before eating each meal, which it would aid in burning extra calories and in significant weight loss. The reality is, the advertising campaign helped the citrus and farming industries, but not waistlines. Yes, eating at least ½ a grapefruit before each meal can aid in burning extra calories throughout the day, however over time this may not actually translate into much weight loss.
  4. The Master Cleanse Diet – this basic plan uses drinking juices and homemade juices to induce weight loss while imparting wellness. The diet is lower in calorie and the calories come from juices and honey for the most part while missing many classes and types of phytochemicals and nutrients. In fact, many people who have tried this liquid only diet, have quit due to excessive hunger and feelings of body related fatigue. It is a low calorie weight loss plan can lead to many nutrient           deficiencies.
  5. Take this pill for instant weight loss – infomercials and print ads have claimed that if you take some magic substance that only the company has access to in your quest for weight loss, then your results are guaranteed. Can this guarantee be true? Is a sport team mascot really an animal? Meaning no, if something sounds too good to be true, it is! Sure some dietary supplements and select herbals, standardized to contain a certain amount and type of bioactive components have been shown in research to aid in weight loss. These are the types of products to search for. Fad induced weight loss can help for short-term health promotion reasons, however without lifestyle changes (eating a little less than you need and including exercise daily or almost daily basis), the weight loss will only be short-term. The weight gain rebound is worse.


Five tips for true weight loss:


  1. Eat your larger meals earlier in the day – this allows more time throughout the day to burn off what you ate.
  2. Eat ½ the portion(s) that you want or think that you need. Also make the foods and meals that you are going to have be higher in protein and fiber content. If you are still hungry later on in the day, have a protein-rich food.
  3. Talk a 10-15 minute walk after each meal. The added stimulus of activity helps digestion and extra calorie burning.
  4. If wanting to use a dietary supplement for weight loss, realize that there is no magic pill, but the program in whole that seems best, has to include some exercise and smart eating. Think of the supplement as a catalyst that won’t on it’s help own for weight loss.
  5. Avoid anything that seems like it is just popular now or a fad. Fads help spot-weight reduction only – the spot on you that gets reduced is your wallet.


The idea of today’s blog is to share with you that if something sounds too good to be true, then, it probably is! Yes, some dietary supplements for weight control work and can be the spark for you to help the lifestyle change needed to sustain weight loss then maintain the lost weight. In order to determine just which products may fit this type of bill, ask then what direct research has been undertaken. If the company answers you, you can feel a little better about the product, however ask to read the research.


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